In the late 1980s, Nike produced a series of commercials featuring Michael Jordan and Mars Blackmon, the star of the 1986 film She's Gotta Have It, played by Spike Lee.
The iconic spots, which featured a Blackmon obsessed with the shoes Jordan wore were instant successes and helped create the sneaker industrial complex we live with today.
Ohio State has it's own Shoe, and it's pretty damn impressive in its own right, so the Buckeyes cut their own version of the spot featuring offensive lineman Michael Jordan and Brooklyn native Curtis Samuel.
To see the video, it's obvious. Ohio State has a player named Michael Jordan and a star from Brooklyn who can rock a hat and play Blackmon perfectly. But it's the execution that makes this Buckeye production.
And how's this for synergy? Nike has a new “Gotta be the Shoe” t-shirt out.
How does Ohio State's version compare to the original? You can judge for yourself:
