Five thousand free donuts weren't enough to entice Michigan students' punctuality against Akron (a game they almost lost) in the picture you see above, so Michigan is hoping a guaranteed seat will be the magic ticket.
From Michigan's Central Student Government (emphasis theirs):
ANN ARBOR, Mich. – The University of Michigan Athletic Department and the Central Student Government announced Tuesday (March 11) a new and improved student ticketing policy for Wolverine football games. The new policy will feature an attendance-driven reserved seating plan that will assign students reserved season seat locations based on attendance points accumulated during the previous season. Seating will no longer be first-come, first-served general admission.
“We have worked closely with Michael Proppe and Bobby Dishell from CSG leadership to create a student ticketing policy that serves the athletic department and student football ticket holders objectives,” said Hunter Lochmann, Chief Marketing Officer for Michigan Athletics. “Our goal has always been for students to attend games and arrive early, and this new plan reinforces that goal. From the student perspective, feedback through CSG as well as multiple surveys showed that sitting in reserved groups was the students #1 concern and this plan addresses that feedback. Michael and Bobby were great partners in helping create this solution.“
You know what might help student attendance, Michigan? Putting a team on the field that isn't losing six games a year. But why am I helping you? Forget I said anything.
