WVU put out a video today (viewable here) about the making of their 2014 football poster. I'm only a West Virginia fan as far as it will ingratiate me with my apartment's maintenance man, but I think the Mountaineers hit this one out of the park.
Here's the finished product:

A little Clark Kent-to-Superman nod, but wouldn't they want their football uniform to play the role of Superman's costume? Just a thought from the local internet man.