As part of a new 15-year agreement with Alabama that it announced Tuesday, Learfield, in conjunction with the university, is creating a dedicated hub for name, image and likeness (NIL) called The Advantage Center, an epicenter for Crimson Tide athletes’ NIL endeavors that the company believes is a first nationally. The Advantage Center, with a goal of opening this calendar year, will be located inside Bryant Denny Stadium and will double as the agency’s local office, says Learfield CEO Cole Gahagan.
https://www.si.com/college/2023/01/24/alabama-partners-new-nil-deal-sports-marketing-learfield