The NY times has a paywalled article (https://www.nytimes.com/interactive/2024/08/31/business/nil-money-ncaa.html) about NIL based on getting their hands on "The Black Book" - a guides for the going rate for players. This feels more definitive than a lot of the guessing out there on X and the forums - and those values are often listed over 4 years and based on potential earnings instead of actual earnings. Tidbits:
- The SEC radically outpays the Big Ten on average by about 2x on average.
- Average starting position $$ for Power 4 starters by position: RB - 340k; DB - 410k; LB - 440k; DL- 470k; OL - 550k; WR - 610k; QB - 800k.
- Ewers is making over 2mm this year. Carson Beck is making at least 1.4mm this year.
- The SEC is way more than the Big Ten on average, but salaries are going up in the Big Ten and are way more than the ACC and Big 12
- Noted star athlete Livvy Dunne makes more than all of the above at $3.9 million.
