I'd guess $300K profit. Sales will probably slow down as the weather cools, but it is still money that didn't exist before. I know a lot of beer was sold during the Tulsa weather delay. I hope it adds momentum to another year of frozen ticket prices. 

http://nbc4i.com/2016/10/11/alcohol-sales-at-osu-games-top-400k-through-...

(Mod Edit: Closing thread. Topic already covered this morning in D.J.'s Skull Session. Apologies, Hetuck.)