So you may be aware their "iconic" helmets are so special their on field mascot is just a giant helmet. If he is foolish enough to pick them to win a big game, all they have to give the ancient Lee Corso is a helmet bc in their minds its the greatest thing ever.
You may also know that the team up north sucks, and appears to be in the middle of a downward spiral. Theyre now trying to motivate their players. Apparently banning red in the practice facility was a no go. Apparently a poorly worded sign did work either.
They seem to have found their answer, in helmet stickers.