Lincoln Kienholz said that Washington has better NIL than Ohio State. Wow. Washington? pic.twitter.com/4KKYkP8FTq
— The Buckeye Nut (@TheBuckeyeNut) December 22, 2022
So pretty much sums up just how bad OSU is failing at this. NIL is the new normal and I know the coaches keep saying they realize it, but this shows just how much the staff and administration have underestimated or misunderstood the direction NIL was going.
