While FOX missed out on the big ratings that would have come with this year's Ohio State/Michigan football game, CBS reaped the rewards of the Buckeyes and Wolverines playing each other in a battle of top-four teams on Sunday.
Sunday afternoon's rivalry game, which Michigan won 92-87, drew an average of 2.63 million viewers, making it the most-watched college basketball game so far this season.
.@CBSSports scores with Michigan-Ohio State, the most-watched College Basketball game of the season on any network. pic.twitter.com/Vb14y5ucqD
— CBS Sports PR (@CBSSportsGang) February 23, 2021
While Michigan ultimately won Sunday's only regular-season meeting between the two rivals, it was a competitive game throughout, with neither team leading the game by more than six points until the final minute of the game.
Sunday's game was the highest-rated college basketball game since last year's Duke/North Carolina game, which drew an average of 2.67 million viewers on ESPN.
