Notre Dame, in an official halftime tweet, said culture beats scheme.
It turned out to be a prophetic statement as Ohio State went wire-to-wire on the Irish, 44-28.
Ohio State's preferred jersey manufacturer, Nike, couldn't resist a postgame jab at Notre Dame, a school affiliated with scrappy rival Under Armour.
"Champions Today"—a riff on Notre Dame's "Play like a champion today!" sign—is real and can be yours for the low price of $25.99. If hoodies are more your style, don't worry, Nike covered you as well for the nice price of $69.99.
Nike's entire Fiesta Bowl victory collection can be viewed here.