One of the loudest and most notorious Michigan fans on the internet is now part of FOX's Big Noon Kickoff.
After reports on Wednesday that they were nearing a deal, Barstool Sports founder and Michigan alumnus Dave Portnoy announced on Thursday that his company had signed with FOX and he'd be joining the Big Noon desk. He took the opportunity to troll Ohio State.
Emergency Press Conference - Barstool Sports is Proud to announce a new wide ranging partnership with Fox Sports. This is the 1st time in our illustrious and notorious history that weve got a Tv partner we believe in and believes in us. I cant wait to see what we create pic.twitter.com/vQ19c7brof
— Dave Portnoy (@stoolpresidente) July 17, 2025
Barstool Sports content will also receive airtime on FS1 as part of the deal.
Portnoy, who's built a reputation for antagonizing Buckeye fans over the years, will have a strange dynamic with former Buckeye head coach Urban Meyer, also a part of Big Noon's coverage team. Portnoy is also active with Michigan on the NIL front, contributing to the reported $10.5 million deal that helped the Wolverines land five-star quarterback Bryce Underwood.
The story of how I met the Ellisons, Bryce Underwood flipped to Michigan, and the future of Michigan NIL changed forever pic.twitter.com/g7chi35bs9
— Dave Portnoy (@stoolpresidente) November 26, 2024
FOX, the Big Ten's top broadcasting partner and the most frequent network for OSU games, now has a lineup of Portnoy, Meyer, Matt Leinart, Brady Quinn, Mark Ingram and Chris “The Bear” Fallica with host Rob Stone for Big Noon.
Ohio Stadium has hosted Big Noon 11 times since the show was founded in 2019. The show is set to be on Ohio State campus for the 12th time in Week 1 – with Portnoy in tow – when the Buckeyes play Texas in a likely top-five matchup.
