Ohio State and Nike are no longer the cash kings of college athletics. There are new sheriffs in town, and they go by Under Armor and University of California–Los Angeles.
From espn.com:
Under Armour and UCLA will announce a 15-year schoolwide shoe and apparel deal worth $280 million on Tuesday, sources told ESPN.com.
At those numbers, the deal would be the largest in college football history. In January, Ohio State said its 15-year deal with Nike was worth $252 million. Texas signed a 15-year deal with Nike worth $250 million in October, and Michigan signed an 11-year deal, with a four-year option, that could be worth up to $173.8 million.
Of all those schools, UCLA has gone the longest having not won a title in either college football or men's basketball, last winning the men's basketball tournament in 1995. UCLA has, however, won more championships than any other school, thanks in part to its excellence in softball, volleyball and water polo.
Go on and get paid then, UCLA softball!
Source: @darrenrovell
