Ohio State's James Cancer Hospital is now the Official Cancer Center of MLB.
The Ohio State University Comprehensive Cancer Center – Arthur G. James Cancer Hospital and Richard J. Solove Research Institute, known commonly as The James, and Major League Baseball announced Wednesday that they have teamed up for “a new multi-year sponsorship aimed at educating fans across the United States on cancer awareness, prevention, detection, and treatment.”
MLB announced today the @OSUCCC_James as the Official Cancer Center of MLB. This multi-year sponsorship will educate fans across the country on cancer prevention, detection, research and treatment. More details here: https://t.co/wCE1ajwPvj pic.twitter.com/AEUdpSoK9U
— MLB Communications (@MLB_PR) July 22, 2020
MLB and The James will work together to create a series of branded public service announcements “to inform the public about cancer risk, screening and treatment advances.” The James will become the presenting sponsor of “MLB Comebacks,” a “must-see 360˚ highlight franchise that will spotlight the League’s come-from-behind wins throughout the season,” and “will also develop plans for on-site cancer screenings and educational initiatives beginning in 2021 at key MLB events such as the MLB All-Star Game and World Series.”
“As a nationally ranked cancer hospital for more than two decades and the third-largest cancer hospital in the United States, we are excited to work with Major League Baseball to share our expertise in cancer prevention, detection and treatment,” William Farrar, the CEO of The James Cancer Hospital, said in a statement. “At The James, no cancer is routine, and we are committed to providing individualized patient-centered care to each of our patients in our pursuit of a cancer-free world.”
Melanie LeGrande, MLB's vice president of social responsibility, said “the heart of this partnership is a desire to extend baseball’s reach to educate our fans in pursuit of saving lives.”
“The James is a leader in cancer research, treatment and prevention programs, and we are grateful for the opportunity for them to join our sport’s ongoing commitment to supporting the fight against this disease,” LeGrande said in a statement.
