Remember when Michigan hired and employed Dave Brandon for years? Those were quality times, my friends.
But Michigan interim-AD Jim Hackett is on the clock now, and honestly, it's hard to argue with his fireside takes in Max Cohen's MichiganDaily.com piece:
“I don’t want to sound sarcastic,” Hackett said. “What I don’t want is more entertainment that’s not football. I think that works in the pros, but we’re in college. I believe college shouldn’t be like the pros. It shouldn’t cost like the pros.”
Hackett specifically noted that he didn’t want the games to feel “corporate,” a complaint that was commonly voiced by Michigan fans during Brandon’s tenure.
It's easy to talk a big game, but I will admit I've always been impressed with Michigan Stadium's lack of advertising. Because it's one thing to just talk about things, but it's another to give-up advertising revenue streams.
Will other athletic directors take heed? I'm not holding my breath.
Source: @ByAZuniga
