If James Franklin were a pop culture fad, he'd be TED Talks, the lectures to which people listen so they can go out and tell people about it.
Sure, it seems cutting-edge and smart. But if you strip away the shenanigans and actually analyze the #content, there's not much there besides six losses and a "trophy" that looks like an R2D2 remix bought at a flea market.
James Franklin performing a TED Talk? Well, that's considered cosmic poetry.
Source: reddit.com/r/cfb