Here's a video promoting the College Football Playoff. Starring Urban Meyer.
In it, Meyer recites the following warning to his team:
They're coming. They haven't forgotten. Some bad things happened to some good teams. So they've reloaded. Their mission is clear. Their sights are set. No one is what they seem. This is your warning. They're looking for revenge. Get ready. They're going to try to take what's ours. Are you ready?
The promo, called The Message, is part of year two of ESPN's "Who's In?" campaign and features the following symbols per an ESPN press release.
– A real "crimson tide," symbolizing the University of Alabama.
– The University of Oregon Duck hosting a dinner party alongside several other mascots, with an "Eat Your Enemies" neon sign, a replica of the one that hangs in Oregon's athletic cafeteria.
– Texas Christian University and Baylor University's rivalry is symbolized in a long road of TCU-branded bear traps ready to intercept the Baylor Bears. The Fort Worth sign notes the short distance between the two schools.
– The Michigan State Spartan phrenology bust symbolizes the obsession with winning and the plot to reverse last season's losses against Oregon and Ohio State.
– The Auburn University War Eagle makes an appearance in an animated scene which combines the school's mascot with the tradition of papering Toomer's Corner, dropping rolls on Texas A&M University's Kyle Field, where the team hopes to avenge last year's loss.
– Louisiana State University's popular tiger mascot, Mike VI, appears with his sights set on the National Championship Trophy.
– A chess board painted with the University of Tennessee's iconic end zone design has them facing off against longtime rivals, the University of Georgia.
– University of Southern California's fans drag a massive Trojan horse to Rose Bowl stadium – a nod to the long standing cross-town rivalry with the University of California, Los Angeles.
– A khaki army represents Jim Harbaugh's inaugural season as the head coach at his alma mater, the University of Michigan, and the quest to prove himself on the new playing field.
– A wall of Mississippi State cowbells denotes the ubiquitous and distinctive sound heard at every MSU game.
– The University of Notre Dame is represented by fans painting their shaved heads gold to mimic the signature golden dome as well as the team's iconic helmets.
Get here, football.
