It looks like Michigan has changed its mind about NIL.  It set up a marketplace to facilitate NIL deals with students, which should be a big help for them.  OSU wasn't exactly the earliest to put something in place, but I'm sure we'll find some fun ways to ridicule them anyway.

https://www.mlive.com/wolverines/2022/02/michigan-athletics-launches-bus...

The University of Michigan’s athletic department took a step forward in the arena of Name, Image and Likeness on Wednesday, launching a registry it hopes will make business transactions between current student-athletes and interested businesses easier.

In the new registry, Michigan says registered companies will be allowed to search, filter and initiate conversation with student-athletes to facilitate an NIL deal. If and when a deal is brokered, the company will be able to pay the student-athlete directly through the platform.