It all allegedly started in 1951, when Indiana University beat the Woody Hayes-coached Ohio State Buckeyes. Woody vowed he would never lose to Indiana again, and he didn't.
But in 1976, for one brief moment, Indiana took a 7-6 lead on Hayes' Buckeyes. It was the Hoosiers' first lead against Ohio State in 25 years. The moment wasn't lost on Indiana coach Lee Corso.
After allegedly trying to quit the game, Corso opted instead to call a timeout. He wanted a picture in front of the scoreboard, with his entire team, to commemorate the fact his team had an early second quarter lead over Indiana's perennial bully.
Indiana lost the game, 47-7.
H/T: r/CFB