The University of Minnesota made news in 2012 when the school announced it would sell beer and wine at its new stadium. The experiment has gone so well (reported profits of $200,000 from 2012-13), the Gophers expanded stadium alcohol sales in 2014.
Since there are no reports of somebody dying from stadium-sold alcohol poisoning, that's not a bad bit of business for a school that averages ~45,000 people at its football games.
So, it's of no surprise that Ohio State — a school that knows a thing or two about business — hasn't yet killed the idea of selling booze in the Horseshoe.
“Over the past several years, the university evaluates [Horseshoe alcohol sales] then reviews what its peer institutions are doing surrounding the sale of alcoholic beverages during athletics events,” Vice President and Director of Athletics Gene Smith said in an email to Evan Weese of BizJournals.org.
Another Ohio State spokesman, Gary Lewis, told Weese that topic is usually broached "in the summer."
And since it's not yet the summer... I suppose we can't yet rule out the dream of purchasing a legal beer in the Horseshoe next season. (Ramzy laid down a blueprint as far back as 2012.)
