The Ohio State football program has finally joined Twitter.
Despite the athletic department maintaining accounts for Brutus Buckeye, Urban Meyer, and the men's basketball team (as well as accounts for just about every other school team), Ohio State is arriving on the Twitter scene, with @OhioStateFB, rather late as a football program.
Other schools, such as Clemson, Houston, Virginia Tech, Michigan State, Georgia and Oregon have leveraged their football-specific accounts to move the needle on their brands. Ohio State Director of Player Personnel Mark Pantoni will look to do the same with the new verified Twitter account – along with the inherent recruiting advantages such an account brings.
The Ohio State football Twitter account joins ranks with the program's official Facebook, Instagram, YouTube and Snapchat accounts.
