Apparently the University of Illinois' campaign to trick Chinese students into spending the prime of their lives in Champaign, Ill., is going quite well.
From WashingtonPost.com:
There are 43,603 students at the University of Illinois. Around 10 percent of those students hail from China. So what better way to get those students excited about Fighting Illini football than by broadcasting home games in Mandarin.
That’s exactly what Illinois will do this year with David He, a sophomore majoring in recreation, sport and tourism, and Bruce Lu calling the games.
“Our goal with this is to better reach all Fighting Illini fans, whether they attend school here in Champaign-Urbana or have graduated and are living abroad” Mike Waddell, the school’s senior associate athletic director, said in a news release. “We are very excited to reach both Chinese students and alumni and give them the option to enjoy Illinois football in Mandarin Chinese. We hope that this is the first of many international outreach efforts for Fighting Illini Athletics.”
Somehow, I doubt these students envisioned they would spend their days watching Tim Beckman get his ass kicked in Big Ten play when they came to America.
