Both of our new rivals will join the B1G fully vested when they start playing in 2024. This breaks with the tradition of schools like Nebraska, Rutgers, and Maryland having to buy their way into the conference over a number of years. The reason is obvious: with both schools in the LA media market, it increases B1G revenue around 15% or $150M-$200M. Get ready for lots of commercials

.https://www.sportsbusinessjournal.com/en/SB-Blogs/Newsletter-College/202...(scroll down)