Sicem265.com has an article rebutting a Steward Mandel article about how the P12 is stronger than the B12. It's long, but has good data if you like to geek out. In particular, I liked this graph:
Which does a good job of attempting to control some variables to compare the viewership draw of the schools.
https://sicem365.com/s/12788/stop-the-propaganda-the-truth-about-big-12-...