The #B1G has reached distribution agreements with CBS, FOX, NBC and NBCUniversal's Peacock.

The new partners, in addition to Big Ten Network and FS1, to place Big Ten Conference student-athletes on the biggest stage in sports. https://t.co/TxLxuZlaOk pic.twitter.com/FtKwkrupLJ
— Big Ten Conference (@bigten) August 18, 2022

https://bigten.org/news/2022/8/18/general-big-ten-conference-announces-groundbreaking-media-rights-agreements-providing-fans-unprecedented-access-and-student-athletes-greater-exposure-than-any-other-collegiate-sports-conference-in-history.aspx

With the B1G officially announcing that they have partnered with FOX, CBS, and NBC to distribute the conference for a combined $1 Billion per year, the question now becomes how should the money be spent. Some will argue for practical items, and others for the disbursement amongst the Universities and Players. I'd love to hear other opinions. I say over the top frivolity. Teams should travel too and from games on Space X Starships.