The game outside the game of college football continues to generate attention. According to ESPN's Adam Rittenberg, the Big XII's new commissioner is bullish on expansion.

Big 12 commissioner Brett Yormark isn't bashful about his expansion strategy. He wants to go west.

Speaking Wednesday during a visit to future Big 12 member Cincinnati, Yormark told reporters that the league would be interested in adding members from the Pacific time zone. 

"Obviously, going out west is where I would like to go, entering that fourth time zone," Yormark said Wednesday.

He added of the Big 12's wish list: "A program that has national recognition, one that competes at the highest level in basketball and football, stands for the right things, is a good cultural fit."

The Big 12's strategy to target potential Pac-12 members for expansion has set off friction between the leagues, especially in the wake of the Pac-12 losing USC and UCLA to the Big Ten beginning in 2024.

• The PAC-12's current media deal (and Grant of Rights) expires at the end of the 2023-24 academic school year. USC and UCLA will officially join the B1G in the fall of 2024.
• The Big XII's current media deal (and Grant of Rights) expires at the end of the 2024-25 academic school year. Texas and Oklahoma will officially join the SEC in the fall of 2025.
• The early rumors have been that the Big XII's interested in the so-called "four corners schools"--Arizona, Arizona State, Colorado, and Utah. The question is would Yormark make a power play for Oregon, Washington, Stanford, and Cal while the B1G sits on its hands waiting for Notre Dame? 
• Would the Big XII consider some of the better Mountain West schools like Fresno State and San Diego State?
• Yormark took over as the Big XII's commissioner on August 1. Between him and Pac-12 commissioner George Kliavkoff, one of them could be looking for a new job in the next few years. With its media rights and GOR expiring first and the Big XII and B1G eyeing its members like carrion circling roadkill, the PAC-12 appears to be in the weaker position. Unlike the Big XII, it's not looking to expand; it just wants to stop the bleeding.