Caesars Entertainment Group, former proprietors of the Horseshoe Casino in Cincinnati, attempted to name the casino's entertainment venue "The Shoe" in 2015.
Ohio State objected as it owns the trademark for "The Shoe" for t-shirts and toys. It has since filed to trademark "The Shoe" and "The 'Shoe" for entertainment services as the university recently returned to holding concerts and other entertainment events in the Horseshoe.
Thus, its lawyers argued, Ohio Stadium is a direct competitor of the Horseshoe Casino's entertainment venue.
Caesars countered by claiming "The Shoe," isn't a household name and the distance between the two venues prevented any confusion.
That dispute, however, is at an end, according to a report from the venerable Tom Knox of Columbus Business First ($):
Caesars Entertainment Corp. dropped its application to trademark “The Shoe” after the two sides reached a settlement agreement, according to federal trademark documents. Terms of the settlement were not disclosed.
Chalk another W up for Ohio State's legal department as it heads into another battle for the rights to "OSU" with Oklahoma State.
